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Corporate Researcher Skills of the Future
As a lead-in to the upcoming Corporate Researchers Conference (CRC), MRA conducted a brief Q&A with some of the experts scheduled to appear. We got some great answers, which should help you get to...
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Google on “self-service” research: “There’s no reason that the end product...
As a lead-in to the upcoming Corporate Researchers Conference (CRC), MRA conducted a brief Q&A with some of the experts scheduled to appear. We got some great answers, which should help you get to...
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Experts Needed
MRA is embarking on an ambitious agenda: to create accessible, industry-standard training on specific topics of professional interest to opinion and marketing researchers. To ensure that the content...
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“We constantly get our names out there and try to have our roles properly...
As a lead-in to the upcoming Corporate Researchers Conference (CRC), MRA conducted a brief Q&A with some of the experts scheduled to appear. We got some great answers, which should help you get to...
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“Brand Yourself”
As a lead-in to the upcoming Corporate Researchers Conference (CRC), MRA conducted a brief Q&A with some of the experts scheduled to appear. We got some great answers, which should help you get to...
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U.S. Census Return Rate Challenge
The Census Bureau is running a statistical competition! “This challenge is to develop a statistical model to predict census mail return rates at the Census block group level of geography. The Census...
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Corporate Researchers: Treat Your Internal Stakeholders as Partners, Not Clients
Today’s insights are from Michael Hoban, Senior Director, Market Research at LexisNexis Risk Solutions, whose session, “Transforming The Impact of VoC in B2B,” will be presented at the Corporate...
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Guest speaker on marketing research pricing needed in DC area
A Marketing professor at George Mason University in Fairfax is seeking a guest speaker for his October 16 class (4:30pm) to discuss marketing research pricing. He is looking for about 30 minutes of...
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Why is the research business so “soft” this year?
Why does the latest Research Industry Index (RII) show the research business struggling in the second quarter of 2012? RII, the Marketing Research Association’s leading indicator of business activity...
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CRC Report: Turning Research Outside In – Deb Hartman, 3M
MRA enlisted several researchers attending the Corporate Researchers Conference in Dallas this week to report back summaries & insights from the conference sessions. This report is on “Turning...
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CRC Report: Making the Most of Pinterest in Marketing Research – Rebecca...
MRA enlisted several researchers attending the Corporate Researchers Conference in Dallas this week to report back summaries & insights from the conference sessions. This report is on “Making the...
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CRC Report: Consumer Insights Drive Growth at GameStop – Mike Hogan, GameStop
MRA enlisted several researchers attending the Corporate Researchers Conference in Dallas this week to report back summaries & insights from the conference sessions. This report is on the keynote...
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CRC Report: The CEO’s Unique Perspective – Jim Parker, former CEO of...
MRA enlisted several researchers attending the Corporate Researchers Conference in Dallas this week to report back summaries & insights from the conference sessions. This report is on the keynote...
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CRC Report: Socializing Insights Through Storytelling – Colleen Hennegan...
MRA enlisted several researchers attending the Corporate Researchers Conference in Dallas this week to report back summaries & insights from the conference sessions. This report is on “Socializing...
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CRC Report: Consumer Values for a Value: Conducting Affordable Ethnography...
MRA enlisted several researchers attending the Corporate Researchers Conference in Dallas this week to report back summaries & insights from the conference sessions. This report from Matt Case...
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CRC Report: 21st Century Research Support for a 21st Century Client – John...
MRA enlisted several researchers attending the Corporate Researchers Conference in Dallas this week to report back summaries & insights from the conference sessions. This report from Matt Case...
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CRC Report: Making Research More Valuable to Executives – Brett Hagins,...
MRA enlisted several researchers attending the Corporate Researchers Conference in Dallas this week to report back summaries & insights from the conference sessions. This report from Matt Case...
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CRC Report: Research Transformation Takes Hold for Corporate Researchers –...
MRA enlisted several researchers attending the Corporate Researchers Conference in Dallas this week to report back summaries & insights from the conference sessions. This report from Matt Case...
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CRC Report: SoLoMo Campaigns: Customer Favorite, Brand “Must Have”?”– Jim...
MRA enlisted several researchers attending the Corporate Researchers Conference in Dallas last week to report back summaries & insights from the conference sessions. This report is on “SoLoMo...
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CRC Report: “Research Transformation: Building a Center of Research...
MRA enlisted several researchers attending the Corporate Researchers Conference in Dallas last week to report back summaries & insights from the conference sessions. This report is on “Research...
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CRC Report: “Getting Things Done – Minimizing Hurdles in Global Innovation”–...
MRA enlisted several researchers attending the Corporate Researchers Conference in Dallas last week to report back summaries & insights from the conference sessions. This report is on “Getting...
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CRC Report: The Next Evolution of Shopper Insights…Behavior Design – William...
MRA enlisted several researchers attending the Corporate Researchers Conference in Dallas last week to report back summaries & insights from the conference sessions. This report is on “The Next...
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CRC Report: Transforming The Impact of VoC in B2B – Michael Hoban, LexisNexis...
MRA enlisted several researchers attending the Corporate Researchers Conference in Dallas last week to report back summaries & insights from the conference sessions. This report is on...
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CRC Report: Using Predictive Analytics to Solve the Focus Group Dilemma
MRA enlisted several researchers attending the Corporate Researchers Conference in Dallas last week to report back summaries & insights from the conference sessions. This report is on “Using...
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CRC Report: Doing More With Less: Every Corporate Researcher’s Reality – Mike...
MRA enlisted several researchers attending the Corporate Researchers Conference in Dallas last week to report back summaries & insights from the conference sessions. This report is on “Doing More...
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CRC Report: “Reaching Respondents with the Proper Modality”– Scott Hayes,...
MRA enlisted several researchers attending the Corporate Researchers Conference in Dallas last week to report back summaries & insights from the conference sessions. This report is on “Reaching...
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CRC Report: Going Beyond the Expected to Connect with Pet Lovers – Jill...
MRA enlisted several researchers attending the Corporate Researchers Conference in Dallas last week to report back summaries & insights from the conference sessions. This report is on “Going...
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The Once and Future Roles of Corporate Researchers – Robert Moran, Brunswick...
MRA enlisted several researchers attending the Corporate Researchers Conference in Dallas in September to report back summaries & insights from the conference sessions. This report, from Matt Case...
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Words and Deeds: Driving Customer Experience and Performance – Brian...
MRA enlisted several researchers attending the Corporate Researchers Conference in Dallas in September to report back summaries & insights from the conference sessions. This report, from Matt Case...
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Leading at the Bleeding Edge – Gayle Fuguitt (General Mills)
MRA enlisted several researchers attending the Corporate Researchers Conference in Dallas in September to report back summaries & insights from the conference sessions. This report is on “Leading...
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